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Sales strategy

Do you have a clear sales strategy?  When did you last revisit your sales strategy?  Do you want some help with checking and adjusting yours?  We can support you with this if you want.  To discuss how we might do this, please contact us or e-mail.

Maybe a bit of blue sky thinking might help!

Perhaps the following questions might help you:sales strategy
  • What do you want to achieve with your sales operation?
  • What is working well for you at the moment?
  • What is not working very well?
  • What are the reasons for this?
  • What can you do to change or influence these reasons?
  • Who are your target customers?  How well do you know them, what they want from you - and how they make buying decisions?
  • Who are your main competitors?  How are they approaching the market?  What is their sales strategy?
  • Are your sales team working effectively?  What are their skill levels?  How well are they motivated?
  • Is the reward system matched to the required behaviours from the sellers?
We can help you to work through these areas and to develop a robust sales strategy.  You can make a start by looking at the SuccessSales and SuccessSales checklist in the downloads. 








Your sales strategy - and sales plan

Do you have a clear sales strategy?  Does everyone in the organisation know what it is?   What are the implications for the sales approach? It is essential that you have a sales strategy which is suitable for your market and how your prospects and customers buy your products and services.  By identifying your strategy and then putting the appropriate sales process, sales team and structure, and sales methodology in place you will increase your sales revenues and your sales success.

The sales strategy should then be used to create your sales plan.
What about your sales plan?
How often in is it revisited and updated?
Who do you involved in creating it?
Do you have a simple template to use which ensures consistency of approach?

If you would like to find out more about how we can help you to develop your sales strategy or your sales plan, please contact us or e-mail.

What are your key issues?

  • Do you understand your Sales Process and the competencies needed for the best practice activities?
  • How effective is your Sales Management control system and does it fit with your Sales Process?
  • Do you monitor the inputs (or activities) of the sales team - or keep worrying about sales results?
  • What are characteristics of your consistently successful performers?
  • What is your key message?  Do you have a structured sales presentation?
  • Do you have a clear Value Proposition?
Without a clear sales process how can you develop the right skills?  What are you monitoring and controlling?  (Results are a bit late!)  We can help you to breakdown the sales process and to develop the most appropriate control system.  Get in touch to find out how!

We can "model" your top performers and help you to use what they do - and how - as the basis for recruiting sellers.  It will also provide some useful data for developing the salesforce!

We can work with you to create a sales presentation, with flexibility to fit with different situations.  This will link to your Value Proposition.  (See download)